2021 Rankings

#20 among public schools, #39 overall

U.S. News & World Report

What does it cost?

Check out our cost calculator or visit Student Financial Services for information on estimated costs.

How long will it take?

The degree requires the completion of 60 credit hours. A student can expect to complete the degree in two years by taking 15 credit hours per semester (fall and spring).

*The program does not require you to travel to a classroom for instruction; however, you may be required to attend an orientation session or take an exam on campus.

Application Deadlines View Admissions Requirements

Students may enter the program in the fall, spring, or summer.

VIEW APPLICATION DEADLINES

Marketing, Online B.B.A. Degree Completion Program

Talk to an enrollment coach
LaToya and Moisés
Enrollment Coaches
404-413-4393
online@gsu.edu

Talk to a faculty member
Dr. Ritu Lohtia
rlohtia@gsu.edu
404-483-4428

For help with the admissions process, contact your admissions counselor.

The online B.B.A. in Marketing degree completion program provides students with fundamental preparation in general marketing and an understanding of markets and customers, product development, pricing strategies, advertising and promotion, and methods of distribution. Graduates benefit from innovative and practical curricula that will prepare them for successful marketing careers.

Finish your marketing degree online at your own pace.

Apply the credits from your associate’s degree or an undergraduate program at another college toward a Robinson B.B.A. degree. Through one-on-one support with an academic advisor, you’ll design a convenient program of study that will strengthen your career.

Earn A Quality Education

All your courses were developed and are taught by Robinson faculty, and you will have 1:1 access to those instructors. You will receive the same high-quality education as a traditional student and be able to walk in the university’s graduation ceremony.

Because your courses are asynchronous*, you can hold down an internship, or a part- or full-time job while pursuing your degree. You can tailor your degree to meet your personal and professional goals and can take electives covering topics such as management, hospitality, and international business.BBA

Gain the Robinson Advantage

Access a Robust Network

  • Robinson’s network comprises approximately 80,000 alumni and more than a dozen advisory boards and industry roundtables. Students engage with these groups at networking and mentoring events that can lead to internship and employment opportunities.
  • Browse more than 10,000 job and internship opportunities through Robinson’s career platform.
  • Meet with career coaches who specialize in your field.
  • Tackle hands-on projects with partner companies such as FIS Global and Grady Memorial Hospital.
  • Participate in virtual exchange projects with colleagues from international partner institutions.

Join Student Organizations

  • American Marketing Association
  • Data Analytics Club
  • Georgia State Sales Club
  • ASCEND (Pan-Asian student business organization)
  • Association of Latino Professionals for America

Transform Your Life

Robinson's Online B.B.A. Degree Completion Program makes it easy to finish your undergraduate degree. Learn more from the faculty director, Dr. Ritu Lohtia.

“Without the option to take online courses, there’s no chance I would’ve been able to do what I’m doing. Balancing a job and classes is difficult, but it helps you speak and learn from experience, and ultimately propel your career.” - Jordan Smith, Online BBA Marketing

Jordan Smith

Program Details

The program is open to Re-entry/Re-admit, Transfer and Transition students.

Eligibility Requirements

* A GPA of 2.8 or higher GPA in area F with no grade lower than a C-

* Completion of MATH 1401 and MATH 1111

The Application Process Is Easy

Re-entry/Re-admit Students (Apply Now)
If you’re a former Georgia State student who hasn’t registered for courses for the last three semesters, apply as a re-entry student. During the application process, you will first select your major, and then you will be able to indicate that you are interested in taking classes online. For your campus option, please select Atlanta Online. You do not have the option of indicating that you are interested in the Online B.B.A. Degree Completion Program. The university will be in touch with you.

Transfer Students (Apply Now)
If you’re already in college but need a change, transferring to Georgia State can provide you with the opportunities you need to succeed — in school and after graduation. During the application process, you will first select your major, and then you will be able to indicate that you are interested in taking classes online. For your campus option, please select Atlanta Online. You do not have the option of indicating that you are interested in the Online B.B.A. Degree Completion Program. The university will be in touch with you.

Transition Students (Apply Now)
If you’re enrolled in an associate degree pathway at Georgia State’s Perimeter College, we make it easy for you to move on to your bachelor’s degree. Seamlessly transition to the Atlanta Campus by submitting a Transition Application. During the application process, you will first select your major, and then you will be able to indicate that you are interested in taking classes online. For your campus option, please select Atlanta Online. You do not have the option of indicating that you are interested in the Online B.B.A. Degree Completion Program. The university will be in touch with you.

The B.B.A. in Marketing program provides students with fundamental preparation in general marketing and an understanding of markets and customers, product development, pricing strategies, advertising and promotion, and methods of distribution. Graduates benefit from innovative and practical curricula that will prepare them for successful marketing careers.

Hands-On Course Highlights

Marketing Metrics (MK 4010)
GSU wants to turn out marketing professionals who can use numbers to compare and evaluate solutions to marketing problems. Decision-makers have to be able to work with numbers in order to be effective. Numbers help to turn vague arguments into provably true or false statements and facilitate comparisons. Numbers create accountability—performance either conforms to projections or it doesn’t. Numbers enhance the ability to improve performance over time by distinguishing between what worked before and what did not. Being ill-equipped to work with numbers is a serious handicap for a marketing professional or for any business decision-maker.

In the short term, students will leave this course better prepared for the marketing capstone course, MK 4900, a case-oriented course where students need to use quantitative information. In the longer term, the ability to use marketing metrics effectively will set marketing professionals apart. Senior decision-makers are demanding increased accountability for past programs and better evidence before authorizing future spending.  Organizations need metrics that capture the impact of marketing programs and distinguish between bad, good and better marketing initiatives, and need people who can manage those metrics.

Social Media Marketing (MK 4305)
In teams of four to six, students act as social media consultants for existing brands from their own research. After researching, planning and identifying objectives, the groups perform an audit and ultimately present a professional social media plan. The class incorporates important social media marketing technologies such as social media dashboards, self-built blog sites, and digital analytics software. Through these approaches, students learn technical, writing and reporting sides of today’s social media marketing.

Principles of Professional Sales (MK 4330)
A significant strategy in business today is developing relationships with potential and existing customers and vendors. The job of developing and enriching these relationships generally falls on the sales force of an organization.  This course, MK4330, will give you an understanding of what salespeople do and help you develop skills necessary to “sell” everything from yourself in a job interview to the latest products and services from your employer.  While many students will use these skills to become an exceptional salesperson, this course will help to develop communication, persuasion and organizational skills that will benefit students and professionals of all fields.  Your professional career will be filled with a variety of one-on-one and group interactions. Whether you choose sales as a career or not, your professional success will reflect your ability to communicate clearly and persuade people to support your ideas and requests.  This class will develop your ability to engage with people, discover their needs, share new ideas, and gain their commitment to act.  We will also learn about sales career opportunities, technology and best practices that can help you succeed in a sales role or when interacting with sales professionals.

Marketing for Entrepreneurs (MK 4850)
MK 4850 is a highly experiential, upper-level undergraduate Marketing course where you’ll learn and apply lean marketing approaches to validate critical business model assumptions that drive the success (or failure) of entrepreneurial ventures, startups and small businesses. After learning the core principles of the Business Model Canvas, customer discovery and traction channels, you’ll hypothesize problems, challenges and unmet needs facing YOUR ideal target customers. Then you’ll segment and target early adopters within your ideal customer segment to validate those assumptions through one-on-one problem validation interviews. You’ll also work in startup teams with fellow co-founders (or you can remain a solopreneur) to launch your own startup (or small business enterprise). You’ll design, execute and analyze the effectiveness of multiple lean marketing experiments to test, validate and iterate your startup’s business model assumptions for target customer segments, value propositions, marketing and sales traction channel strategies, revenue models, pricing options, cost structures and overall business financial projections.

So, whether you aspire to be an entrepreneur or not, your commitment to learning and growing in this course will empower you with a “founder’s” mindset and skill set that will strengthen your marketing, sales, leadership, communications, customer engagement and relationship building abilities… all of which will differentiate you as a more valuable and marketable as a leader in today’s business and economic climate!

Marketing Strategy (MK 4900)
MK 4900 is the capstone course for marketers that will enable you to synthesize and apply your learnings from previous marketing classes and prepare you for a career in marketing or have the necessary skills to be marketing savvy in your chosen field.  You will be exposed to real-life marketing problems for local clients and will be required to develop budgets, timelines, and deliverables.

You will work in groups to collaboratively develop marketing plans that align with broader company business goals and test your comprehension of and application of marketing principles, “sell-in” your ideas to your client and prepare yourself to be a relevant, immediate contributor to a business.

Please note: while every section of the above courses might not include exactly the above projects, faculty incorporate real-world learning into the curriculum.

VIEW CATALOG INFORMATION

Check out our cost calculator or visit Student Financial Services for information on estimated costs.

Financial Aid

Contact  Student Financial Services
We are here to help you understand the cost of your program, the payment schedule and financing opportunities.

Visit the Student Financial Management Center Virtual Events to schedule a virtual appointment, or call 404-413-2600 for more information.

Scholarships

Robinson Scholarships

Robinson offers several scholarships through the Office of the Dean as well as the individual academic departments.

Learn More and Apply

Search Georgia State’s Database

Georgia State offers a robust searchable database containing scholarships offered through the university as well as external websites.

Search the Database

Loans

The B.B.A. in Marketing program provides students with fundamental preparation in general marketing and an understanding of markets and customers, product development, pricing strategies, advertising and promotion, and methods of distribution. Graduates benefit from innovative and practical curricula that will prepare them for successful marketing careers.

Careers

The B.B.A. in Marketing program provides students with fundamental preparation in general marketing and an understanding of markets and customers, product development, pricing strategies, advertising and promotion, and methods of distribution. Graduates benefit from innovative and practical curricula that will prepare them for successful marketing careers.
VIEW SAMPLE JOB TITLES
account coordinator
content marketing specialist
market analyst
digital marketing and branding assistant
marketing and public relations associate
sales consultant
social media marketing specialist

Contacts

For help with the admissions process, contact your admissions counselor.

Faculty Director, Dr. Ritu Lohtia
rlohtia@gsu.edu
404-483-4428

35 Broad St NW
Atlanta, GA 30303